What is predictive analytics? Predictive analytics is a branch of advanced analytics that is utilized to make predictions about unknown future events.

Predictive analytics uses data, statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on important historical data. The goal of predictive analytics is to go beyond what has happened in the past but instead utilizing the data points to predict what will happen in the future. Some people often are confused on what’s the difference between predictive analytics and prescriptive analytics? Key Takeaway and the quickest would be: Predictive analytics uses collected data to predict future outcomes; while prescriptive analytics takes that data and goes even deeper into the potential results of certain actions.

What is Predictive Analytics History and Current Advanced Outcomes